Workflow Drilldown: 5. Route
Routing turns AI output into action. It connects the insight to the right system, person, workflow, and deadline.
Where AI routes work
Relevant tools: CRM/workflow platforms such as Wealthbox, Salesforce, Redtail/Orion, Hubly, and advisor desktop systems; portfolio/planning integrations through Envestnet, Orion, eMoney, RightCapital, and custodian platforms.
CRM
Update notes, fields, tags, segmentation, service tier, next review date, and relationship history.
Task/workflow systemsCreate tasks for advisor, CSA, planner, trader, compliance, client, CPA, or attorney.
Planning softwarePopulate facts, assumptions, documents needed, scenario requests, and plan-update triggers.
Portfolio systemsQueue rebalance review, tax-loss harvesting review, cash deployment, model mismatch, restriction check.
Examples
- Meeting transcript says client plans to retire in June 2027 → update retirement date, create Social Security analysis task, add Medicare planning reminder.
- Tax return shows large charitable giving → create charitable bunching/QCD review task.
- Estate document names outdated guardian → create attorney coordination task.
- Portfolio has high cash and no known liquidity goal → queue advisor review before next meeting.
Why routing is hard
Most firms have fragmented systems: CRM, planning, portfolio accounting, custodian, document vault, email, compliance archive, billing, and service workflows. AI is only truly valuable when it knows where each kind of output belongs.
Controls
- Use approval queues for any write-back to systems of record.
- Track who approved each update or task.
- Separate low-risk routing, like task creation, from high-risk actions, like trading or recommendation delivery.
- Maintain idempotency: AI should not create duplicate tasks every time it sees the same fact.